UX design process Ideation and solution validation

User journey mapping

High level concepts

Iteration and detailed design

How it works

Here I am, hard at work STEP ONE

User-centered design canvas (UCDC)

The user-centered design canvas is a tool used to help evaluate: UCDC template
1.
User goal/need
The user's core/fundamental goal or need.
2.
Target audience
Key targeted users that will have the user goal/need.
3.
Related problems
Other related problems that could be solved alongside the core need.
4.
Motivation
Triggers that would cause the user to seek a solution.
5.
Anxieties
Concerns that would stop the users.
6.
Solutions
Ways that will allow the user to address their core need and problems.
7.
Competitors
Other choices or solutions already in the market.
8.
Market opportunity
The competitive advantage.
9.
Success criteria
Metrics or targets to know the core need or problem has been met or solved.
STEP TWO

End to end user journey mapping

E2E user journey mapping serves to account for a holistic user journey.

In order to achieve that and identify gaps where present, E2E journey mapping is used in conjunction with JUCCI (Join, Use, Care, Change, Involve), a framework that breaks and spans across the entire customer journey.

Cookit login flow
Spark address checker flow
STEP THREE

IA, sketches and wireframes

This consists of high level concepts which can include:
Cookit sketches
Spark information hierarchy
Spark configurator wireframe
STEP FOUR

Prototyping and testing

This will refine concepts and gather valuable feedback from potential users. It consists of several steps:
1.
Define the purpose
The goal and scope of the test.
2.
Choose a test method
The most effective way to test.
3.
Craft test script
A test script guides the test.
4.
Rapid prototyping
This could be paper or low-fidelity digital wireframes.
5.
Test iterations
Quick and small iterations across test sessions.
6.
Feedback loop
Gathering feedback, interpreting results, and implementing changes.
STEP FIVE

User interface and interaction design

When the concept has been tested and proven, the process moves on to detailed design that incorporates insights from the test, including:
Spark ServiceNow UI
Component interaction documentation
STEP SIX

Handover

Communication is key in handing off the designs to the development team:
Zeplin interaction comments
InVision journey runthrough

And that's how I roll!

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