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"What the Fluff!"


“What the Fluff!” is a personal project that I set out on: it would be a set of animal products such as keychains, badges, and posters. These characters would be illustrated out and sent off to be produced. Design included the items themselves, and the packaging for them.

Actual products

Morgana cat keychain
Prinny penguin keychain
Dancing dinosaur keychain
Oops! keychain

Product and packaging mockups

Maneki Neko
Sleeping fox
Charlie Raccoon
Home Projects Spark Retail Experience Spark E-Commerce (Business) MatchMove Pay App Spark Kid Tracker Spark Dashboard Concept "Cookit" App Bosley Chatbot Illustration Lokiev business cards "What the Fluff!" Products Lokiev Draws! Enamel Pins My UX Design Process